Understanding potential, evaluating impact
Sphere studies are used to help select, develop and evaluate sponsorships for a wide range of brands and corporate clients covering sponsorships of arts, sports, education, media and community programmes.
Pre-launch studies are used to evaluate potential sponsorship vehicles to assess how they could be developed to benefit all stakeholders and support objectives. Post-launch studies measure the commercial and social impact of campaigns and identify leveraging potential.
Targets can include external groups such as customers, prospects, visitors, spectators, audiences or hospitality guests. Other audiences researched may be opinion formers, community groups and the media. In addition, we assess the internal impact of sponsorship on employees.
Through long experience, intelligent study design and knowledgeable interpretation, we aim to isolate the effects of sponsorship in terms of impact on brand health, business development and return on investment.
For more details about insightful and actionable research, please get in touch.